MKT 506 Week 4 Assignment 2 – Strayer


Click On The Link Below to Purchase A+ Graded Material
Instant Download

http://budapp.net/MKT-506-Week-4-Assignment-2-Strayer-NEW-MKT506A2.htm

Assignment 2:Advertisements to Compare
Due Week 4 and worth 150 points

Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.

Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:
1.      Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
2.      Determine what customer group(s) is likely to purchase the product with justification for your response.
3.      Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.
4.      Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.

Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
  • Analyze consumer behavior to develop effective marketing communications strategies and influence the consumer decision process.
  • Analyze the customer response to marketing communications and the elements of the communication process to improve communication effectiveness.
  • Use technology and information resources to research issues in integrated marketing communications.

Write clearly and concisely about integrated marketing communications using proper writing mechanics.

Comments

Post a Comment

Popular posts from this blog

PAD 500 Week 4 Discussion Questions – Strayer NEW

Click On The Link Below to Purchase A+ Graded Material Instant Download http://budapp.net/PAD-500-Week-4-Discussion-Questions-Strayer-NEW-PAD500W4D.htm Week 4 DQ 1 "Systems Theory and Collaboration."  Please respond to the following: ·          Explain at least two ways in which systems theory may be used in the Social Security Administration. You may want to refer back to Week 1 e-Activity of Franklin Roosevelt’s speech on Social Security as a historical reference.   ·          Based on the Stillman reading, analyze how the authors demonstrate a deeper application of systems theory than what is presented in Denhardt, Chapter 5. Week 4 DQ 2 "Managing Organizations."  Please respond to the following: ·          Compare and contrast three separate approaches to the managerial task: organizational culture, organization...
Read more

PAD 540 Week 4 Assignment 1 – Strayer

Click On The Link Below To Purchase A+ Graded Material Instant Download http://budapp.net/PAD-540-Assignment-1-Strayer-NEW-PAD540A1.htm Assignment 1: Event Analysis Due Week 4 and worth 200 points Use scholarly journal articles and / or Strayer academic databases to research a major international political event in the past three years that has impacted the United States foreign policy (e.g., the September 11 attacks on the U.S). The event that you choose will be used for all assignments in this course. Therefore, before selecting the event, read through the descriptions of Assignments 2, 3, and 4 to ensure that the details of the event that you have chosen are substantial enough to be sustained across four (4) assignments.  Use the basic outline below to draft your paper. Organize your responses to each question (except Question 6) under the following section headings: Part I: [Name of Select Major International Event] Introduction (for Ques...
Read more

PAD 530 Week 4 Assignment 2 – Strayer

Click On The Link Below To Purchase A+ Graded Material Instant Download http://budapp.net/PAD-530-Assignment-2-Strayer-NEW-PAD530A2.htm Assignment 2: Evaluation of Agency’s Public Personnel Administration, Part 2 Due Week 4 and worth 180 points Refer to the Scenario for Assignments 1, 2, 3, 4, and 5 Write a four to six (4-6) page paper in which you: 1. Revise the previous assignment based on your professor’s feedback. 2. Analyze the organizational design of the selected agency’s human resource management in relationship to the entire organization. Assess its strengths and weaknesses. (Title this section Organizational Design) 3. Assess the agency in terms of its global or international linkages, highlighting its application of theory to its approach to personnel management. (Title this section Global Linkages and Personnel Management) 4. Analyze at least three (3) of the major components of the agency’s human resource system’s goals and practices regarding the re...
Read more