BUS 430 Week 4 Discussion Questions – Strayer



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Week 4 DQ 1
"Goods and Service Design" Please respond to the following:

·         From the e-Activity, examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market. Use Exhibit 6.1 from Chapter 6 of the text to compare and contrast each step, and determine the similarities and areas where they differ.
·         From the e-Activity, suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.

Week 4 DQ 2
"Service Positioning versus Product Process" Please respond to the following:
·         Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
·         Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
·         Evaluate how each matrix is unique in the way it addresses the needs of the customer.



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